• MULTIMEDIA AND LEARNING ‘People can learn more deeply from words and pictures than from words alone.’ This statement by Mayer [a] (2014) is the multimedia learning hypothesis, which encapsulates the importance of using multimedia in learning. Mayer defines multimedia as information that is presented in both words and pictures. These words include printed and spoken…

    Read more
    Multimedia, learning and multimedia learning
  • In multimedia learning, cognitive overload is the direct result of the learner being given too much information to process simultaneously. However, cognitive overload can be prevented by effectively managing the essential processing demands on the learner. In this infographic, we define essential processing and identify three principles of multimedia learning that can assist in managing…

    Read more
    Principles of Multimedia Learning Part 3: Managing Essential Processing
  • One of the key goals of the cognitive theory of multimedia learning is to foster generative processing. It is this form of processing that allows a student to make sense of the information they have consumed from their learning material. In this infographic, we will define generative processing and identify four principles of multimedia learning…

    Read more
    Principles of Multimedia Learning Part 2: Fostering Generative Processing
  • When extraneous processing occurs in online learning, it can result in cognitive overload and severely hamper the effectiveness of multimedia learning. However, this type of processing can be reduced through effective instructional design techniques. In this infographic, we will define extraneous processing and identify five instructional design techniques that will help reduce it.   Click…

    Read more
    Principles of Multimedia Learning Part 1: Reducing Extraneous Processing
  •   ESTIMATED READING TIME: 4 minutes KEYWORDS: Content creation, learning material, writing, attention, engagement. In today’s fast-paced world, people prefer to consume bite-sized portions of information. As such, short-message platforms such as Snapchat, Tumblr, Instagram and Twitter have grown in popularity (, 2018), displaying this propensity toward quick and easy communication. In fact, Facebook recommends…

    Read more
    How to write for attention
Cape Town Head Office
(+27) 21 702 0686
Durban Office
(+27) 31 764 2542